So, I pulled up this photo from a (not too) old studio session for a meme I was making and thought to myself, the expression on my face seems to be saying, “No, really, I’m serious.” It’s the look you give when addressing someone’s incredulity.

OK, so what would someone be incredulous about? My ideas, my concepts: creative, quirky and quasi-cosmic. The ineluctable thoughts that cross my mind, then double-cross it. Flights of fancy, works of whimsy, Ned’s nebulous (or notorious) notions. All that amazing stuff goes through my mind…

like an arrow, but it can’t be a real arrow, because, bloody hell, skull fragments and lacerated brain tissue are not the effects I want these thoughts to have. No, this has to be funny, so let’s make it a joke-arrow.

No, really, I’m serious: you’d be amazed at what goes through my mind.

Plus, it makes a pun: thoughts going through my mind, an arrow going through my head – or maybe it’s a metaphor – either way, works for me. Puns are what’s a metaphor. Oh, silly me, maybe like a simile.

And the visual, OMG, it’s a classic, recognizable at any resolution, big or small: it’s a guy with an arrow going through his head! That’s memorable and arousing (of curiosity). Pair that picture with a headline saying, “Man reveals what went through his head after unfortunate archery accident.” Mmmm, pure click-bait gold!

At least, I hope so.

Here’s how you can do your part:

If you’re lazy: just share this post. You don’t even have to get off the couch. Hah, you barely have to lift a finger. (Share buttons below)

If you’re motivated: download this 4×6 postcard image:

and send/take it to your favorite photo printing service and print up a few copies. Tack them up on company or community bulletin boards, nail them to wooden telephone poles or tape them to metallic ones, you get the idea.

Spread the word, share the fun, entice the uninitiated.

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PS:

My mother always told me, “Dear son, one day you will see the arrow of your ways.”

She was right.