After I reinvented my LifetimeCalendars.com website these last few days, I performed a face-lift and marketing makeover on my ProcrastinatorsCalendar.com site, migrating improvements from one to the other. (2017 update: the 100-year calendar sales site has been “re-imagiNed” yet again. You can find it here: OneofTheseDaysCalendar.com)

The main thing I did was to replace the 12 second animation (that my stats showed was killing sales) with a zero-second graphic, right in the flow of the page. I also sped up the header animation by a factor of two. Now we’ll see if this transforms killed sales into killer sales.