After I reinvented my LifetimeCalendars.com website these last few days, I performed a face-lift and marketing makeover on my ProcrastinatorsCalendar.com site, migrating improvements from one to the other.

The main thing I did was to replace the 12 second animation (that my stats showed was killing sales) with a zero-second graphic, right in the flow of the page. I also sped up the header animation by a factor of two. Now we’ll see if this transforms killed sales into killer sales.